Analyzing Fields

To display reports, click on **Reports [1.1.]** in a module. The analysis of fields is not displayed by default. To see the analyzed fields, click on **[New report] [1.2.]**.   Filter conditions ------------------ ### Analyzed field If you click on the **[Add field]** button **[2.1.]**, you can choose one from the dropdown lists that can be found in the system **[2.2.]**.   ### Card created at [2.3.] Select a period that you want to examine. It is recommended to select a longer period. ### Status [2.4.] Select a status that you want to examine. ### Grouping [2.5.] **Grouping** depends on the period that you have selected previously. For example, if you are examining a one-year period, it is recommended to select Monthly grouping. But if you are examining a one-month period, it is recommended to select Weekly or Full grouping. ### Owner [2.6.] Choose an **Owner** from the active ones or select the **Everyone** option.  Efficiency of marketing channels -------------------------------- In the **Sales** module, add the **Lead source** field, select **Last 365 Days** and the **Won** status. If the results show that **Google** generates more clients than **Exhibition**, it is obvious that you should invest more in online advertisements.