To display reports, click on **Reports [1.1.]** in a module. The analysis of fields is not displayed by default. To see the analyzed fields, click on **[New report] [1.2.]**.
### Analyzed field
If you click on the **[Add field]** button **[2.1.]**, you can choose one from the dropdown lists that can be found in the system **[2.2.]**.
### Card created at [2.3.]
Select a period that you want to examine.
It is recommended to select a longer period.
### Status [2.4.]
Select a status that you want to examine.
### Grouping [2.5.]
**Grouping** depends on the period that you have selected previously.
For example, if you are examining a one-year period, it is recommended
to select Monthly grouping. But if you are examining a one-month period,
it is recommended to select Weekly or Full grouping.
### Owner [2.6.]
Choose an **Owner** from the active ones or select the **Everyone** option.
Efficiency of marketing channels
In the **Sales** module, add the **Lead source** field, select **Last 365 Days** and the **Won** status.
If the results show that **Google** generates more clients than **Exhibition**, it is obvious that you should invest more in online advertisements.