Email Marketing Efficiency

To see reports on the size of your mailing list and conversion, go to the **Reports [1.1.] > Email marketing efficiency [1.2.]** page. ![report dashboard](https://d26cfm2pfnephr.cloudfront.net/uploads/2015/05/dashboard_email_marketing.jpg) List size -------------- Here you can see the number of those **opportunity cards that are in the Marketing and Lost status groups and there is an active email address on them**. Those people's cards can be found in these status groups who you target only by sending emails. ![list size](https://d26cfm2pfnephr.cloudfront.net/uploads/2015/05/list_size.png) Conversion ----------------- Here you can see the number of opportunity cards that were **transferred from the Marketing and Lost status groups to Opportunities or Won groups** during the period that you examine. ![conversion](https://d26cfm2pfnephr.cloudfront.net/uploads/2015/05/conversion.png) **Example:** If you have a mailing list containing 1000 email addresses (in the Marketing and Lost status groups) from which 50 cards were transferred to the Opportunities status group (became leads), the conversion is 5%.